Wednesday, October 27: I focused on the Opening Keynote Panel, and sessions on IFLA, Tech Trends, Social Media Strategies and Leadership Lessons.
Opening Keynote Panel: Trends In Tech Biz—Jean-Claude Monney—Global KM Lead Microsoft (What can we learn from the Technology & Business?)
Knowledge is the world’s most precious renewable resource. However, the time of knowledge heroes is gone. We’ve entered an age of collaboration and sharing—we should encourage knowledge sharing & knowledge reuse. Microsoft Services Knowledge Transfer Study: Collaborate --> Capture -->Codify --> Cultivate --> Champion -->Consume (this pattern repeats).
- A Digital Knowledge Assistant (Cortana) will be replaced by an Intelligent Digital Knowledge Assistant—Project GigJam (Cortana + Office + email + Outlook + live share +)
- HoloLens (a way to combine knowledge creation, collaboration, and exploration)
- Skype Translate (a way to address the world’s collective knowledge and allow for live interaction in English, French, Spanish, Italian and Mandarin)—web translators uses machine learning https://www.youtube.com/watch?v=G87pHe6mP0I
Library Trends From IFLA—Donna Scheeder President of Library Strategies International & International Federation of Library Associations (IFLA)
Trends Report “Riding the Wave Or Caught In the Tide”
Consider this report a call to action. We need to prepare people, institutions, and both national and international policies.
Trends that libraries need to be aware of:
- The new technologies will create an even larger digital divide.
- Increased free online learning sessions (including higher education classes) will flourish.
- The boundaries of data protection and privacy will be redefined. See also Library Freedom Project.
Technology Trends: Not Your Grandmother’s Web—Stephen Abram
The presenter’s predictions for technology of the not-too-distant future, perhaps 15 years.
- The internet browser is declining rapidly, and becoming more machine based. At the moment, we use mobile devices, but as WE are mobile, it will make more sense to have technology embedded for more movement (batteries that recharge via your bloodstream, technology carried in watches/belts/underwear.)
- Beacons—A technology that allows mobile apps to recognize when an iPhone is near a small wireless sensor called a beacon which transmits data. Combining this technology with an interactive mesh web (a 3D map), we will be able to “beaconize” areas in libraries and other buildings. An ideal technology for travelers or someone new to an area.
- hitchBOTs may be more prevalent.
- Smart cameras will improve facial recognition.
- Empathy machines will modify their behaviors to match interactions.
Social Media Strategies for Advocacy—PC Sweeney
Any library initiative anywhere matters to every library everywhere.
Politicians will respond to (1) people and (2) money. Libraries can use social media to raise awareness to situation. Email & Facebook are most significant resources.
EveryLibrary uses OrangeBoy, a Customer Intelligence company. OrangeBoy includes an event management system, a crowdfunding system, a volunteer management system, surveys & polling systems, email management and a GIS platform.
OrangeBoy does not make any private records public, but it aggregates self-created social media entries—email, Facebook reports, tweets—and fills in full profile details which are automatically updated. Individuals have the option to accept emails promoting library events or fundraising activities.
It is secure. There is no connection to the ILS, no connection to the library card, no connection to the amount of time spent on public internet stations or the sites that were searched.
Leadership Lessons & Strategies—Rebecca Raven, Frank Cervone, Rudy Leon and Ben Bizzle Panel shared their personal leadership lessons & offered techniques to help staff grow into leadership positions. Do you want to create a sphere of influence or a sphere of control? When do you stop listening and start implementing? Think of leadership more as a responsibility not authority. Leaders work with people—managers work with processes. Know what you don’t know and trust the surrounding people to know their jobs. Power that comes with leadership can become dangerous. Get out of the fiefdom sort of mentality—it’s not about you and it’s not “your” library. Always adapt to the new direction, even if you’re not buying into it. You can’t fight the altitude sometimes.
Closing Keynote: the Future of Libraries—Kim Bui-Burton & Susan Hildreth
The public good is dead—focus on the public value instead. We remain the traditional place to be welcomed. Focus on the uniqueness of what a library can do. We have no agenda like teachers or social workers. We meet the lifelong learner where they are, without prejudice or judgment. See also BiblioTech: Why Libraries Matter More Than Ever in the Age of Google by John Palfrey to get more ideas the role libraries can and should play in the 21st century.
Internet Librarian Action Item ideas:
- Collaborate to a Twitter Poetry Spine challenge—based on football / baseball rivalry
- Use Tineye to see who is using SPPL photos and logos
- Does SPPL want to have a wiki specialist on staff?
- Does SPPL want to collaborate with the Loft, the Friends, and/or the U of MN to support local creative programs to publish our own eBook?
- What are staff doing to learn IT-ese?
- Only 60% of the people know we offer eBooks & audiobooks.
- 94% of responders would support services and programs offered for active military personnel and veterans.
- Offer programs and events on protecting privacy and identity theft
- Marketing opportunity: blogger moms in the community
- Purchase/create device charging kits for every branch
- Marketing opportunity: March madness with required reading lists
- Create virtual HELP buttons on public internet & catalog terminals
- Offer concierge services at the Library desk—calling for cabs, stamps, envelopes
- See the Library Freedom Project for how to conduct classes on privacy.
- Marketing opportunity: get email addresses from the public whenever possible, and spend money to place ads on Facebook.
--Jodi @Hayden Heights